نَفَس — Nafas

Partnership Kickoff

Raizer × Hala Albashiti — March 2026

You Made the Right Call

The Opportunity

  • First Arabic emotional eating app — zero competition
  • 57,000 followers who already trust you
  • A market completely unserved in Arabic

The Partnership

  • You own 50% of everything built
  • Raizer covers 100% of development costs
  • You invest your voice, your story, your audience

Noom built this concept in English. Revenue: $400M/year. The Arabic market is wide open.

The Problem

Emotional eating has one specific moment nobody has solved:


The Trigger

Stress, boredom, loneliness, anxiety hits.

The brain hasn't even processed it yet.

The Gap ← this is it

30 seconds.

Before any conscious thought — the hand is already in the fridge.

The Loop

Eating → Guilt → More eating to suppress guilt → Repeat.

No existing app interrupts this.


Every solution attacks the aftermath. Diet apps count what you already ate. Nafas interrupts before it happens.

Why Existing Solutions Fail


Solution What It Does Why It Fails
Diet apps (MyFitnessPal) Count calories after eating Adds guilt on top of guilt
Meditation apps (Calm) General mindfulness Not tied to the eating moment
Noom Behavioral coaching + calories English only. $70/month. Still diet-framed.
Therapy Root-cause work Expensive, slow, inaccessible
Nafas Interrupts the moment before eating First. Arabic. Hala's voice.

The Solution — What Nafas Is

Not a diet app. Not a meditation app. A pause mechanism for one specific moment.


1

Feel the urge

User is about to eat emotionally. Opens Nafas.

2

One button

Hala's voice. 3-minute breathing exercise. Designed for this exact moment.

3

Log the emotion

Stress? Boredom? Loneliness? One tap to name it.

4

See the pattern

After 2 weeks — your personal trigger map. "You always eat on Sunday evenings."


80% of emotional cravings pass within 3 minutes if interrupted. Nafas is that interruption.

Features

Core Features (MVP)

  • Pause Button — one tap, instant access
  • Hala's Voice — guided 3-min breathing exercise in Arabic
  • Emotion Log — name what you felt before the craving
  • Pattern Map — visual trigger history over time
  • Streak Tracker — daily habit reinforcement

What Makes It Different

  • Arabic-first — built for Arabic speakers, not translated
  • Hala's voice — a person they already trust, not a robot
  • No calories. No weight. No judgment — awareness only
  • Specific to one moment — not a general wellness app
  • Pattern insight — the data gets more valuable over time

Pricing

Free

$0 / forever

  • 3 pause sessions per week
  • Basic emotion log
  • 7-day pattern view

Entry point. Gets them in.

Pro

$7.99 / month
$39.99 / year (save 58%)

  • Unlimited pause sessions
  • Full emotion log
  • Complete pattern history
  • Priority new features

Main revenue driver.

Waitlist

Free signup now

  • Name + email + phone
  • First access when app launches
  • Founding user status

What we collect during the 14-day launch.

Market

The Gap

0 Arabic emotional eating apps exist today.

First mover owns the category.

The Size

400M+ Arabic speakers globally.

Even 0.1% paying = 400,000 subscribers.

The Proof

Noom: same concept, English only.
$400M/year in revenue.

The demand exists. The Arabic version does not.


Scenario Subscribers MRR Your Share
Conservative 500 $2,500 $1,250/mo
Moderate 2,000 $10,000 $5,000/mo
Strong 5,000 $25,000 $12,500/mo

The Plan — 3 Phases

Phase 1

Demand Test

3 Days

3 Instagram stories. Polls + DMs. Prove the audience wants this before building anything.

Phase 2

Launch

14 Days

Daily stories. Build the waitlist. Collect real data. 300+ signups = green light.

Phase 3

Build

4 Weeks

App built. Hala records audio. Waitlist gets first access.

Phase 1 — Demand Test

3 Days

Goal: Validate the problem exists in your audience before committing to anything


Day Story Goal
Day 1 3 polls about emotional eating habits Raw audience data
Day 2 Validate their answers + your personal story Build emotional connection
Day 3 Show community size + tease what is coming Create anticipation

Decision Gate:

  • 50+ DMs → Green light. Run the 14-day launch.
  • Less than 50 → Stop. Rethink the angle. Nothing was built. Zero loss.

Phase 2 — The 14-Day Launch

14 Days

Goal: Build a waitlist of real, interested people

The Model

  • Free signup — name, email, phone
  • No payment. No friction. Maximum data.
  • Raizer gives direction + example scripts
  • Hala writes in her own voice
  • Both review before posting

Phase Structure

  • Days 1–3: Warm up — emotional investment
  • Days 4–9: Value delivery — free frameworks
  • Days 10–14: Waitlist opens — collect signups

Phase 2 — KPIs

Story Views

Target: 3,000+ / day

Below 2,000 → amplify with feed posts

Waitlist Signups

Target: 300+ total

Day 10 alone should drive 30%+ of signups

DM Volume

Target: 500+ across 14 days

DMs are the strongest signal — they predict retention


Metric Minimum Target Exceptional
Waitlist signups 100 300 500+
Story view average 2,000 4,000 7,000+
Total DMs 200 500 1,000+
Poll responses 300 800 1,500+

Phase 3 — Build

4 Weeks

Goal: Ship the MVP to your waitlist

Week 1–2

Hala records the breathing exercise audio.

Raizer builds app structure, payment, and user flow.

Week 3

App integrated with Hala's audio.

Internal testing. Bug fixes. Waitlist notified.

Week 4

Beta access sent to full waitlist.

Collect feedback. Fix top issues. Prepare public launch.


MVP: Pause button → Hala voice exercise → Emotion log → Pattern view → Subscription

Your Role

During the Launch (14 Days)

  • Receive direction + examples from Raizer
  • Write stories in your own voice
  • Send version to Raizer before posting
  • Post by 12:00 PM daily
  • Forward DMs within 1 hour

During the Build (4 Weeks)

  • Record 1 breathing exercise — 3 min, your voice
  • Review app before beta release
  • Notify waitlist when access is ready

Raizer gives the direction and the structure. You bring the authenticity. That is what makes this work.

What Raizer Handles

Content Strategy

Daily direction, emotional angle, and example scripts for every story phase.

Technology

Full app — iOS, Android, payments, subscriptions, waitlist page, analytics.

Operations

DM strategy, launch sequencing, analytics tracking, post-launch growth plan.

Revenue

50 / 50

Split automatically via Stripe. Both parties see every dollar in real time. No middleman. No delays.

Subscription Pricing

Plan Price
Monthly $7.99 / month
Annual $39.99 / year

At 1,000 subscribers:
MRR → $5,000
Your share → $2,500 / month

Next Steps — After This Call


Action Owner When
Sign the partnership agreement Hala Within 48 hours
Set up Stripe account Hala This week
Send story analytics screenshots Hala This week
Confirm available 14-day window Both Today
Send all documents Raizer Today
Write demand test direction + examples Raizer This week
First story goes live Hala Once setup complete

Questions?


Razek Daoud — Raizer
March 2026